PPC vs. SEO: Which Should Cape Town Businesses Prioritize?

The eternal debate: Should you invest in PPC or SEO? The truth is, both have their place in a comprehensive strategy.

PPC: Immediate Results

Pay-per-click advertising delivers instant visibility and traffic. Perfect for new launches, seasonal campaigns, or testing offer-market fit.

SEO: Long-term Compound Growth

SEO takes time but builds sustainable, cost-effective traffic that compounds over months and years.

The Cape Town Context

Local competition varies by industry. We analyze your market to determine the optimal mix of PPC and SEO investment.

Our Recommendation

For maximum impact, combine both: use PPC for quick wins and data gathering while building SEO for long-term dominance.