As a business owner or marketing professional, you may be wondering about the benefits of hiring a marketing consultant to drive your marketing and sales growth.
Inbound marketing consultants can provide valuable insights and expertise to help you evaluate your current marketing strategy, tactics, and alignment with your sales process.
By taking an outside perspective, they can identify areas for improvement and help you optimize your marketing efforts for better returns on investment.
Recognizing the Function of an Inbound Marketing Advisor
An inbound marketing consultant brings a critical eye and an outside perspective to your business, allowing them to identify shortcomings and quick wins.
When engaging with a new client, consultants typically begin by conducting a thorough analysis of analytics data from the past year or more. This analysis helps them understand what has worked well and identify areas of opportunity for improvement.
For example, a company we worked with saw a 327% increase in web-to-lead conversion within the first few months of our engagement by implementing some quick wins based on our analysis.
Saving Time and Money through Expert Advice
One of the key benefits of hiring a marketing consultant is the ability to prevent costly mistakes that can occur when trying to handle everything in-house without expert advice.
For instance, we had a client who was running paid advertising campaigns, but seeing minimal conversions. Upon analyzing their strategy, we discovered that they were driving ads to their homepage without a conversion form.
By redirecting their ads to a dedicated landing page with a form, they experienced a 326% increase in conversion rates. This simple adjustment saved them money on paid ads and generated more leads for their sales team in just 30 days.
Access to Expertise and Ongoing Support
While you may have a marketing team in-house, it’s important to recognize that an inbound marketing consultant brings specialized expertise that can complement your team’s skills.
They can work with your team to strategize new campaign ideas, develop assets, plan distribution strategies, and track performance to ensure maximum ROI. For example, our team worked with a company to optimize their inbound marketing and HubSpot usage.
By collaborating with their marketing team, we helped them achieve a 62% increase in website traffic and a 133% increase in qualified leads within the first year.
Maximizing the Value of HubSpot
If you’re using HubSpot but are unsure if you’re fully utilizing its potential, a marketing consultant can help. With their expertise, they can guide you in applying the technical information from HubSpot Academy to your specific business challenges and growth goals.
At Prism Global Marketing Solutions, we provide ongoing HubSpot and inbound marketing consulting to help organizations strategize and implement inbound deliverables.
Whether it’s developing buyer personas, optimizing campaigns, setting up CRM systems, or implementing chatbot strategies, our consultants can help you make the most of HubSpot’s features.
Choosing the Right Consulting Option
When considering hiring a marketing consultant, it’s essential to choose the right consulting option for your business. Here are some instances for you to contemplate about :
- Business Consulting Project Work : Engage with a dedicated HubSpot consultant to achieve specific outcomes for your business.
- Onsite Consulting : Meet face-to-face with a HubSpot consultant to learn and implement new strategies.
- Ongoing Consulting : Collaborate with a dedicated HubSpot consultant on a regular basis for longer-term strategic support.
- Solutions Partners : Partner with a HubSpot Solutions Partner to execute your strategy with expert guidance and hands-on support.
Success Stories from Hiring Marketing Consultants
The benefits of hiring a marketing consultant are evident in the success stories of various businesses.
For example, one company praised their inbound consultant for their knowledge and patience in guiding their team through SEO strategies.
Another business expressed gratitude for the support they received from HubSpot and their dedicated consultant, which allowed them to dream big and push the limits of their marketing efforts.
Conclusion
In conclusion, hiring a marketing consultant can bring significant value to your business. They can provide an outside perspective, identify areas for improvement, and help you optimize your marketing strategy for better results.
By leveraging their expertise, you can save time and money by avoiding costly mistakes and maximize the ROI of your marketing campaigns.
If you’re using HubSpot, a consultant can help you fully utilize its features and drive business growth. Consider the different consulting options available and choose the one that best aligns with your business objectives.
